Why do luxury goods love black gold? Fresh food brands prefer green? Zhenghua Packaging and marketing experts jointly explain the secrets behind colors:
① Industry color formula
Food: red (stimulate appetite) + white (clean feeling), such as fast food packaging;
High-end gifts: dark blue/dark green (stable) + hot stamping (luxury), such as red wine gift boxes;
Environmentally friendly products: log color + light green (natural association), suitable for organic food.
② Pitfall avoidance guide
Avoid high-saturation purple (easy to look cheap);
The main image area of e-commerce packaging should be left blank for ≥30% to improve mobile terminal recognition.
③ Case: New colors = sales growth
After a nut brand changed its packaging from yellow to red-brown contrasting colors, the shelf click rate increased by 22%. Zhenghua provides Pantone color card-level printing to ensure zero color deviation.
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