E-commerce packaging design guide: How to use packaging to increase repurchase rate?

In the fiercely competitive e-commerce market, a good package can make consumers remember you! After providing packaging solutions to 500+ e-commerce customers, Huawei summarized 3 major design principles:

Safety first

Use thickened corrugated paper and bubble inner film to avoid transportation damage;
Easy-tear tape design to reduce customers’ unpacking troubles.

Brand is experience

Customized printing brand color + slogan, such as “Every unboxing is a surprise”;
Add thank-you cards or seed paper (plantable) to the inner box to enhance the sense of interaction.
Environmental protection bonus

Recommend FSC certified environmentally friendly paper boxes to attract young environmentally friendly customers;
Minimalist design reduces ink use and reduces costs.

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